Banner Ideas Module v. 3.4 Requirements
This document describes the requirements for an ACS Banner Ideas module.
The banner ideas module enables Web site administrators to place banners
at the bottom of their Web pages which consist not of advertisements but
of ideas and content.
II. Vision Statement
A banner idea is something that you can place randomly on pages enticing
readers to click to a different, potentially unrelated page. How is that
different from a banner ad? A banner idea
- is typically programmed to appear at the bottom of a page, rather than at the top
- has an arbitrarily long text introduction to the idea
- can carry a good-sized photo as an additional enticement
Why use banner ideas? If you have a bunch of users working themselves
into a rut in a particular corner of your site, you can use banner ideas
to show them the interesting content on other parts of the site. For
example, photo.net uses these to try to get people to go from the
"boring" classified ads system http://photo.net/gc/.
III. System/Application Overview
The Banner Ideas module will consist primarily of an administrator
interface and an API for developers. Site-wide administrators will use
the administrator interface to create and maintain their banner ideas.
Developers will use the API to display banners at the bottom of pages
which they write for users to see.
IV. Use Case and User Scenarios
Creating Banner Ideas
runs a popular ACS-backed Web site about green shoes.
People visit her site from all over the world to read her trendy
articles about shoe fashion and to view her green shoes picture gallery.
One day, Annie Admin imagines that her Web site would be much nicer if
at the bottom of every article, she put a random picture of green shoes
paired with a short synopsis about when one might wear those shoes.
These pictures could link to other, more detailed articles on the same
subject within her Web site. So, Annie uses the Banner Ideas module to
create many small banners consisting of green shoes and a description.
Displaying Banner Ideas
While Annie Admin is writing her banners, she hires David Developer
customize her Web pages to display the banner ideas. David Developer,
quite happy with his $10,000 contracting fee for customizing Annie
Admin's entire site to display banners, simply appends to the bottom of
every Web page a single command:
. His task
finished, David Develop goes on to do other, important work with a large
bank check in his wallet and a new pair of emerald, wing-tipped shoes on
Viewing Banner Ideas
comes to visit Annie Admin's Web Site. While reading an
article on matching green shoes with bridal gowns, Vivian notices a nice
pair of jade-studded sneakers at the bottom of the page. She reads the
sneakers' accompanying description and then clicks on its link to read
the entire sneaker article. Vivian Vogue decides that she will have to
find herself a pair of those shoes. They would match perfectly with her
Mystic Moments nail polish.
V. Related Links
VI.A. Requirements: Data Model
10 The Data Model
10.1 a banner idea should have a unique identifier
10.2 a banner idea may have text
10.3 a banner idea may have a picture
10.4 a banner idea may have a link to more information
VI.B. Requirements: Administrator Interface
20 Administrator Interface
20.1 the administrator should be able to create new banner ideas
20.2 the administrator should be able to edit banner ideas
20.3 the administrator should be able to delete banner ideas
VI.C. Requirements: Developer Interface
30 Developer Interface
30.1 the banner ideas module should expose an API for developers
30.1.1 the API should include a function for displaying random banner ideas
30.1.2 the API should include a function for displaying specific banner ideas
VI.D. Requirements: User Interface
40 User Interface
40.1 the user should be able to see a banner idea where the administrator intends one to be shown
VII. Revision History
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||Action Taken, Notes