I. The Big Picture:
The Ad Server application enables an ACS-based site to intelligently
serve advertisements to site users based on general site user
information or the current user's interests and consumer history.
The application provides for the convenient integration of
externally served ads. Furthermore, the Ad Server application is equipped
with a robust reporting system to help site owners and advertisers
more efficiently target their intended audience.
Advertisements can be grouped according based on content relevance and
automatically served in rotation each time a page is requested. The
Ad Server application enables site owners to serve ads -- either based
on user group or individual user history and preferences as well as
general advertisement statistics -- in which the users are most likely
to be interested, on which they are most likely to click, and which
they haven't seen too many times previously.
- Serve advertisements
- Serve advertisements based upon user histories and profiles.
- Serve advertisements based upon viewing frequencies.
- Serve group advertisements in sequence.
- Clickthrough tracking on advertisements.
III. Related Links: